For A$AP Rocky’s whiskey brand Mercer+Prince, Luc L’amour wanted to create an iconic launch campaign reminiscent of early 2000s handbag campaigns. We created a 360º campaign that was blown up and featured around Harlem.
Director - Luc L’amour
Executive Producer - Cole Cook
Photographers - AP The Angel, Bukumni Grace
Producer - Rodney Byerson
Stylist - Damien Lloyd
Art Director - Sky Collective
Directors - Art Okoro, Luc L’amour
Director of Photography - John Shafto
Executive Producer - Cole Cook
Producer- Tommy Dingwall
Photographer - Grace Bukunmi
Travel Like An Icon
Starring Chloe Fineman
Director - Luc L’amour
Executive Producer - Cole Cook
Producer - Rodney Byerson
Director of Photography - John Shafto
Set Photography - APTheAngel
Campaign Photography - Sam Hylton
With the launch of their new Cold Brew bottle in 2019, Jagermiester came to Timeless for a new approach to the classic Jagermeister aesthetic. Creative Director, Luc L’amour, approached the new bottle as a luxury item. L’amour blends high-fashion with a touch of gritty streetwear, all centralized around cocktails, shots & the bottle.
Creative Director - Luc L’amour
Photographer - Kato Ceasar
Producer - Samuel Limata
Assistant Director - Isabelle Sutherland
Food Styling - Judy Kim
Lighting Design - Joe Marchetti
Production Design - Jaymes “Mango” Westfall
For this paid media campaign around the Hyper-X Cloud Alpha headphones, we tapped Tim The Tatman for these dynamic images to be featured in Times Square.
Agency - Zoned Gaming
Production - Timeless
Director - Luc L’amour
Photographer - Kato Ceasar
Lighting Tech - Joseph Marchetti
After #BALLYXSWIZZ Timeless was asked to work on a second BALLY campaign, this time being awarded full creative control. Due to the success of the first campaign, director Luc L’amour chose to carry forward the same collaboration between our network of influencers, notorious hip-hop figures, and New York City street style but heightened these themes with body diversity and a darker tone. By expanding the BALLYXSWIZZXSHOK1 platform to include talent of a wider range of of ethnicity and size, we were able to push the boundaries of high fashion and continue our motive to create a more relevant cultural presence.
Project
Creative development and direction, full service photo and video production, including editorial, VFX, and sound design.
Influencers featured
Yvesmark Cherry, Jarline, Victor Renna, Fernanda Schmidt
Team
Director - Luc L’amour
Creative Director - Alex Ljadov
Director of Photography - Sammy Levine
Producer - Bridget Hearst
Sound Design - Texas Drew
Original Music - Danny Grooves
As a 168 year old brand Bally has been steadily growing and adapting within the global cultural landscape. Bally looked to Swizz Beatz & Timeless to help develop a lasting reputation within the hip-hop space. The Timeless team worked within our network of influencers to pair notorious hip-hop figures, visual artists and the grit of New York City street style to create a cutting-edge collaboration. The result, a groundbreaking and captivating multimedia campaign that gained over two billion impressions.
Project: Creative development and direction, full service photo and video production, including editorial, VFX, and sound design.
Influencers featured: Swizz Beatz, P-Diddy, French Montana, Joey Bada$$, Jason Santore, Shei Pan, Fatima, GuinGui
Impressions: 2B+
Director - Luc L’amour
Photographer - Cole Cook
Director of Photography - Sammy Levine
Producer - Samuel Limata
Sound Design - Gian Bravo, ARABMUSIK
Creative Director - Luc L’amour
Photographer - Kato Ceasar
Producer - Samuel Limata
Assistant Director - Isabelle Sutherland
Food Styling - Judy Kim
Lighting Design - Joe Marchetti
Production Design - Jaymes “Mango” Westfall
SWEETS LA wanted to capture the flexibility and elegance of their luxury sweet-wear collection.
Director - Luc L’amour
Photographer - Nikolas Wilkie
Camera Assistant - Ellie Fallon
The New York City Commission on Human Rights is responsible for the enforcement of the “Human Rights Law”. The Commission both protects and educates the public against discrimination (in employment, housing, and public accommodation), sexual offense, and much more in order to encourage positive community relations throughout NYC. Timeless Eye worked in collaboration with the Commission to produce a campaign that spreads awareness about the severity of sexual harassment in the workplace.
BodyMark is a new temporary tattoo marker by BIC. They partnered with celebrity tattoo artist Miryam Lumpini to creative direct this new line. To bring this collaboration to life, Lumpini suggested Timeless for this project due to the cohesion with which they connect influencers brands and creatives. To expand the social reach of this campaign Timeless curated additional influencers to be casted in the videos, capture behind the scenes footage, and photographs that were shared across the web.
Team
Director- Cole Cook
Creative Directors - A R T, Luc L’amour
Director of Photography - Tim Sessler
Produced by Heather Brown
Sound Design - Texas Drew
Beauty Bakerie is a cruelty free makeup brand with a mission to “be sweet and sweeten the lives of others.” For the brand’s spring 2017 campaign they worked with Timeless directors A R T and Bonnie Nicholds to create a behind the scenes video of the line’s photo shoot.
SoundbySoulCycle is a campaign created in 2018 to emphasize the importance of music within the soul cycle community. The concept was to incorporate live performances by influential artists in order to enhance the brands main ideology of transforming their members “mind, body and soul“ through music and motion. Timeless was brought on to lay the visual groundwork for the campaign, executing the creative content and art direction for the launch of the VIP opening experience. Utilizing our background in the creation of fully immersive experiences and the music industry, our vision was to highlight the transformational affects and feelings that music can elicit. The campaign proved successful — instantly selling out upcoming events and confirming the efficiency of our micro content dispersed through influencers.
Project: Creative development and direction, full service photo and video production, including editorial, VFX, and sound design.
Influencers featured: Louis The Child, Elle Duhe, Vashtie, Frankie Grande
Impressions 100k+
Director - Art Johnson
Creative Directors - Cole Cook, Luc L’amour
Director of Photography - Sammy Levine
Editor - John Shafto
Sound Design - Texas Drew
Lumiere De Vie came to Timeless to create photo and video content for their line of mens products. As timeless was also responsible for the execution of their women’s line, they chose to draw a contrast between the masculine and feminine campaigns through the use of light and careful cinematography. The result, striking and classic content that highlights masculinity.
Project: Full service video production, including editorial, VFX, and sound design
Director - Cole Cook
Director of Photography - A R T
Produced by Bridget Hearst
Sound Design - Texas Drew
Lumiere De Vie came to Timeless for the execution of their generational beauty campaign. Timeless was responsible for the creation of both photo and video content. The team used contrasting light paired with beautiful cinematography to highlight the brands motive to “put light in your skin“.
Project: Full service video production, including editorial, VFX, and sound design
Director - Cole Cook
Creative Director - Luc L’amour
Director of Photography - Sammy Levine
Produced by Bridget Hearst
Sound Design - Texas Drew
Prolific artist Daniel Arsham teamed up with Adidas for the release for his first limited edition sneaker, “PAST IS PRESENT”. The artist combined his interest in archeology and premium design to construct a unique product that reflects Arsham’s affinity for discovery and nuance. Arsham reached out to collaborate with the Timeless Eye team to create an organic promo that embodies the enduring nature of the shoe. Pulling elements of Arsham’s work such as the bright whites and surreal space, director Cole Cook created a piece that assisted in the binding of the artists brand to that of adidas.
Directed by Cole Cook
Edited by Luc L’amour
