After #BALLYXSWIZZ Timeless was asked to work on a second BALLY campaign, this time being awarded full creative control. Due to the success of the first campaign, director Luke Wright chose to carry forward the same collaboration between our network of influencers, notorious hip-hop figures, and New York City street style but heightened these themes with body diversity and a darker tone. By expanding the BALLYXSWIZZXSHOK1 platform to include talent of a wider range of of ethnicity and size, we were able to push the boundaries of high fashion and continue our motive to create a more relevant cultural presence.
Creative development and direction, full service photo and video production, including editorial, VFX, and sound design.
Yvesmark Cherry, Jarline, Victor Renna, Fernanda Schmidt
Director - Luke Wright
Art Director - Alex Ljadov
Director of Photography - Sammy Levine
Producer - Bridget Hearst
Sound Design - Texas Drew
Original Music - Danny Grooves