Prolific artist Daniel Arsham teamed up with Adidas for the release for his first limited edition sneaker, “PAST IS PRESENT”. The artist combined his interest in archeology and premium design to construct a unique product that reflects Arsham’s affinity for discovery and nuance. Arsham reached out to collaborate with the Timeless Eye team to create an organic promo that embodies the enduring nature of the shoe. Pulling elements of Arsham’s work such as the bright whites and surreal space, director Cole Cook created a piece that assisted in the binding of the artists brand to that of adidas.
Directed by Cole Cook
Edited by Luc L’amour