Luc L’amour is a non-binary visual artist from Queens New York, guided by legendary Hip-Hop music video director, Rik Cordero, Luc has served as a creative director, film director & producer for brands such as Bally, Complex, Tidal, Soul Cycle, Bacardi, and more. The BALLYxSwizz campaign directed by L’amour has surpassed 2 Billion impressions across the web.
In addition to his commercial work, Luc has produced award winning short films and music videos—most notably producing “Backstroke”, a Vimeo Staff Pick/Short of the week winning film directed by Robbie Barclay & writing “Bando” a Complex First Look film starring MIGOS directed by Rik Cordero.
As a visual artist, L’amour creative directs fashion editorials & experimental photo series. His “Physical Graffiti” series blends digital art with Polaroid photography. Collaborating with Duhrivative and Samuel Limata, Luc was able to create a series of shocking portraits that reimagine the Polaroid picture.