SoundbySoulCycle is a campaign created in 2018 to emphasize the importance of music within the soul cycle community. The concept was to incorporate live performances by influential artists in order to enhance the brands main ideology of transforming their members “mind, body and soul“ through music and motion. Timeless was brought on to lay the visual groundwork for the campaign, executing the creative content and art direction for the launch of the VIP opening experience. Utilizing our background in the creation of fully immersive experiences and the music industry, our vision was to highlight the transformational affects and feelings that music can elicit. The campaign proved successful — instantly selling out upcoming events and confirming the efficiency of our micro content dispersed through influencers.
Project: Creative development and direction, full service photo and video production, including editorial, VFX, and sound design.
Influencers featured: Louis The Child, Elle Duhe, Vashtie, Frankie Grande
Director - Art Johnson
Director of Photography - Sammy Levine
Editor - John Shafto
Sound Design - Texas Drew