We did it again. In Nov of 2018, Bally reached back out to Timeless Eye to direct their second collaboration with legendary hip-hop producer Swizz Beatz. This time providing director, Luke Wright, with full creative control. Taking full advantage of the opportunity, Luke created a team and a vision that would break boundaries in the fashion world. Working with art director Alex Ldajov we pulled inspiration from a series of nightmares the director was experiencing at the time, complementing the X-ray style seen in the collection. We further amplified this theme with the help of ICONIC makeup artist Hazkel Brown, who is known for his unique style of high fashion face painting. Due to the creative freedom, we were able to work with a cast that consisted of plus-sized models, Latinx models, and a model with vitiligo, in an attempt to push forward the ideals of expanding cultural representation in the fashion industry, body positivity, and all-around inclusivity. The result is a visually captivating campaign that defies the norms of the high fashion industry, exactly what we aimed to accomplish.