Luc L’amour is a non-binary visual artist from Queens New York. Guided by legendary Hip-Hop music video director, Rik Cordero, Luc has served as a creative director, commercial director & producer for brands such as Bally, Complex, BIC, Tidal, Soul Cycle, Bacardi as well as legendary artists like Common, Joey Bada$$, Migos, Swizz Beatz and more . His most successful campaigns include the BALLYxSwizz campaign, which has surpassed 2 Billion impressions across the web as well as all of the digital advertisements surrounding the award winning “Slave Play”.

In addition to his commercial work, Luc has produced award winning short films and music videos—most notably producing “Backstroke”, a Vimeo Staff Pick/Short of the week winning film directed by Robbie Barclay & writing “Bando” a Complex First Look film starring MIGOS directed by Rik Cordero.

As a visual artist, L’amour creative directs fashion editorials & experimental photo series. His “Physical Graffiti” series blends digital art with Polaroid photography. Collaborating with Duhrivative and Samuel Limata, Luc was able to create a series of shocking portraits that reimagine the Polaroid picture.