Rap artists Common & Swizz Beatz teamed up for a powerful track that required an equally impactful video. They came to Timeless director, A R T, to construct and execute a video that upholds and amplifies the artists image. The result, a stunning coming of age story that merges the protagonists reality with his subconscious fears as he searches for the strength to overcome our challenging cultural landscape. This narrative was heightened by the onscreen debut of Nasir Dean, son of Kassem Dean (Swizz Beatz) as he is beginning his own career in the music industry. Timeless executed this project from its creative conception through all elements of pre and post production, relying on the talents of its multifaceted team.

Director - A R T

Creative Director - Luc L’amour

Producer - Cole Cook

Director of Photography - Larkin Donley

Sound Design - Texas Drew