As a 168 year old brand Bally has been steadily growing and adapting within the global cultural landscape, but they have struggled to establish a lasting reputation within the hip-hop community. Lacking street cred, Bally looked to Timeless eye to develop a strategy to enter this space. The Timeless team worked within our network of influencers to pair notorious hip-hop figures, visual artists and the grit of New York City street style to create a cutting-edge collaboration. The result, a groundbreaking and captivating multimedia campaign that gained over two billion impressions.
Project: Creative development and direction, full service photo and video production, including editorial, VFX, and sound design.
Influencers featured: Swizz Beatz, P-Diddy, French Montana, Joey Bada$$, Jason Santore, Shei Pan, Fatima, GuinGui
Director - Luke Wright
Photographer - Cole Cook
Director of Photography - Sammy Levine
Producer - Samuel Limata
Sound Design - Gian Bravo, ARABMUSIK